The Democrat is using his massive war chest to push into states that Trump easily carried in 2016.
Starting this week, a generation of voters in Texas will see something they’ve never witnessed before: a heavy rotation of presidential TV ads.
In a move that would have been far-fetched even a few months ago, Joe Biden is set to spend $6.2 million on ads in the state over the next month — attempting to put the state in play for the first time in decades. The latest polling averages show President Donald Trump leading by only 2 to 3 points in Texas, and Biden’s push there illustrates both how much the state has changed and how much the political environment is tilting against Trump less than a month from the Election Day.
Perhaps even more astounding: Trump doesn’t have the money to counter the cash-flush Biden on TV.
Over the past two weeks, Biden had the airwaves to himself in Iowa, Ohio, Texas and New Hampshire, while Trump went dark, according to Advertising Analytics, a TV tracking firm. This week, Trump isn’t airing any ads in Nebraska, where both campaigns are competing for the lone Electoral College vote out of the Omaha-based congressional district, while Biden is dropping just under $500,000.
The spending disparity isn’t limited to Democratic “reach” states. Biden and his allies are also racking up ad advantages in the core battlegrounds that put Trump in the White House in 2016. Biden is out-advertising Trump in 72 out of 83 media markets where the campaigns are spending this week, including dozens of places that played a critical role in deciding the last election, like Philadelphia and Wilkes-Barre in Pennsylvania and Milwaukee and Green Bay in Wisconsin.
Republican super PACs are making up some of the gap, but Democratic ones are still outspending their counterparts in more media markets, too.
Trump’s TV spending problems stem from his fundraising woes. At the end of August, Biden had more money to spend than Trump — the first time that’s happened during the 2020 campaign. The Democrat smashed fundraising records with a $365 million haul that month, beating Trump’s total by over $150 million.